I’ve fallen head over heels in love with Deciem’s third child company – The Ordinary – and here’s why…
Until early this year, I had never heard of The Ordinary, nor any of Deciem’s other beauty brands (NIOD, Fountain, Hylamide and more). Upon the recommendation of a wonderful mutual Twitter follower (@PeachesLenoir) I decided to do some research and find out what they were all about. I took two main things away from my initial findings:
- It was an extremely affordable skincare brand (nothing is more than £13).
- Their products are no-nonsense.
I was incredibly impressed by how they broke down the science of each of their products and upon further inspection of the ingredients their tag line of “Clinical Formulations with Integrity” ran true. There are no added nasties – key for sensitive skin – and you get phenomenally potent products for a fraction of competitors’ prices.
I have now built up a small collection of products from The Ordinary targeting texture, oiliness and hyperpigmentation/skin tone. Navigating through their products can be overwhelming so I’ve broken down which products work best for these concerns and how to fit them into your skincare regimen.
(Click prices for links)
For me, the smoothness and texture of skin is key. As a makeup-lover and wearer, it is particularly important for having a flawless looking base. The Ordinary has a number of products in their range that smooth and (chemically) exfoliate the skin to achieve this.
Vitamin C Suspension 23% + HA Spheres 2% (£4.90): This product is by far my favourite in the entire range. Within just a week of using this, my skin was brighter, more radiant and smooth. The difference was so noticeable that a makeup artist commented on my skin, asking what foundation I was wearing and what my skincare routine was!
The smoothing effect in this product comes from the Hylauronic Acid Spheres. It is a cream-like formula with very fine particles of L-Ascorbic Acid (where the Vit C comes from!) and should be applied in the evening. I use this around 3-4 times a week. It is essential to wear an SPF during the day when using this product (I use the Face Protect SPF 50 lotion from Mac).
Hyaluronic Acid 2% + B5 (£5.90): Hyaluronic Acid is a cult anti-ageing skincare ingredient and is a fantastic hydrator. I have been using this product for just 2 days and have already noticed my skin looking plumper and smoother. I’ve had very congested skin of late and felt the Vitamin C serum wasn’t working as well as usual but this has brought my skin back to life. You can use this daily AM and PM.
Alpha Lipoic Acid 5% (£5.90): I haven’t got much use out of this product yet but it is a potent antioxidant to be used only 2-3 times a week. Over time, it is said to visibly improve skin texture and tone.
A key for oily skin and one that took me a while to figure out is to avoid drying out your skin too much and instead keep it as moisturised and hydrated as possible, even with oils.
100% Plant-Derived Squalane (£5.50): This oil is currently my favourite oil to use on my face! It is light, absorbs well and leaves my skin feeling healthy and nourished. By using an oil to moisturise, this counteracts my skin overproducing oil throughout the day. It is non-comedogenic so won’t clog pores or cause breakouts. Daily use works, both AM and PM.
Hyaluronic Acid 2% + B5: Yes, Hyaluronic Acid again! This is a miracle for oiliness. During work days, my skin starts to shine usually around noon (having applied makeup around 7.30am). When I have used the HA, I have stayed oil-free until around 4pm.
Niacinamide 10% + Zinc 1% (£5.00): As well as being great for congested skin and blemishes, this serum is also great for oiliness. If using this Vitamin C suspension in the evening, you should use this in the morning only as the two products conflict. I don’t use this daily, only if I’ve had a breakout and need a little extra help.
Alpha Arbutin 2% + HA (£7.00): Alpha Arbutin targets dark spots and hyperpigmentation and can be used daily, AM and PM. I haven’t been consistently using this so can’t comment on whether it has been effective but it generally has good reviews.
Vitamin C Suspension (as above): Vitamin C’s main benefit is its skin brightening effect. My skin is a lot more even since using this (dark scars aside) and has a healthy glow. The price point for this product is also brilliant compared to others in the market. Mario Badescu, for example, prices their vitamin C serum at £40 and the results have, from memory, not been any different.
100% Organic Cold-Pressed Rose Hip Seed Oil (£9.00): Rose Hip Seed Oil is known to be a miracle oil for a host of skin conditions, including hyperpigmentation. However, my experience has been mixed. It is quite a potent oil and I think frequent and heavy use can actually be an irritant, especially for sensitive skin. I’ve since stopped using this but did see some improvement in dark scars initially.
The Ordinary has earned its place as my favourite skincare brand and I’m looking forward to seeing further skin progress in the coming months. I’ll post progress pictures, promise!
Something to look out for this month too is ‘Colours’ – The Ordinary’s foundation range. There will be 2 types:
- A Serum Foundation: offering light/sheer coverage, much like a tinted moisturiser.
- A Coverage Foundation: for buildable full coverage.
Each foundation contains SPF 15, will come in 21 shades and is set to launch in the UK in mid-April. You can pre-order on The Ordinary’s website or at Victoria Health.
The Ordinary is also stocked on ASOS and Beauty Bay as well as at the recently opened Deciem store in London Spitalfields.
Have you tried any products from The Ordinary? What are your favourites? Let me know in the comments 🙂